Center Your Marketing Strategy Around Consumers
Find the right consumer regardless of device using the benefits of cross-device technology to understand the interests, passions and behaviors of the audiences that matter most to you.
Reach the consumers you want with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control.
Provide accurate measurement to help you strategically refine campaigns.
We integrate across all industries ranging from: Agencies, Brands, Auto, CPG, Finance, Retail, Publishers and more.
Leverage 1st party data from your DMP of choice.
Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour
This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution
Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns