Why Cross-Device Identification Matters

Digital advertising is an effective way to reach your ideal customer. 

The challenge is that consumers utilize a variety of devices throughout the day, making it difficult to have a holistic view of consumers and to see, target and measure across their devices.

Tapad’s cross-device identity solution, The Tapad Graph, provides the ability to understand high-value consumers across anonymous touchpoints, providing a critical first step to a holistic view of their journey.

To find out why cross-device identification is important, download our infographic.