Today’s brands need to be actively engaged with consumers across their devices to be successful — and understanding their path to action is harder than ever. Digital identity resolution is a key factor in solving this challenge, enabling marketers to navigate today’s complex digital landscape to create valuable relationships with consumers.
Your primary marketing objective will vary by business model; a product looking to drive purchases and build brand loyalty; a service acquiring new customers; or a subscription retaining and maximizing the lifetime value of a customer.
TODAY’S CONSUMER MAKES IT CHALLENGING — RESULTING IN A DISCONNECTED VIEW OF CONSUMERS ACROSS DEVICES
UNDERSTANDING CONSUMERS ACROSS THE DEVICES THEY USE — ON THE GO AND AT HOME
With the average U.S. consumer owning an average of five digital devices4, making connections can be hard for brands.
Tapad’s global, privacy-safe cross-device solution, The Tapad Graph, can cluster disconnected device IDs at the individual level — connecting devices that otherwise would appear to belong to different users.
We can also expand that view to a household level, giving you a clearer picture of who you’re targeting — and on what device.
ENHANCED MESSAGING STRATEGIES FOR MORE EFFICIENT OWNED CHANNEL ACTIVATIONS
Insights from The Tapad Graph can inform your messaging strategies across your owned and operated channels, and enable you to:
- recommend content or products based on previous engagement
- drive purchases with sales and promotions
- encourage foot traffic to stores with location based messaging
Also, by understanding the same user across different devices, your digital spend can be more effective with enhanced frequency capping and sequential messaging strategies.
INSIGHTS THAT MAKE YOUR CAMPAIGNS SMARTER
Post-campaign you can use The Tapad Graph to analyze the customer journey to develop stronger cross-platform tactics, and to create attribution models that account for a consumer’s behavior across all of their devices and digital touch-points.
WHETHER YOU’RE TRANSACTING PROGRAMMATICALLY, OR SPENDING MOST OF YOUR DOLLARS ON SOCIAL — TAPAD CAN HELP
Our DSP integrations allow you to access The Tapad Graph in a self-service manner for cross-device extension, enabling the benefits of identity resolution in campaigns across display, video, native and OTT.
Or, you can license The Tapad Graph directly. Simply provide Tapad a primary digital ID for onboarding, and receive a file each week with your extended audience — clustered the way you need, with the data attributes you want, and filtered to the regions you’re targeting.