Center Your Marketing Strategy Around Consumers
Find the right consumer regardless of device using the benefits of cross-device technology to understand the interests, passions and behaviors of the audiences that matter most to you.
- Reach the consumers you want with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control.
- Provide accurate measurement to help you strategically refine campaigns.
- We integrate across all industries ranging from: Agencies, Brands, Auto, CPG, Finance, Retail, Publishers and more.
- Leverage 1st party data from your DMP of choice.
Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour
This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution
Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns