Where Big Data Meets Personalization
Our data capabilities help you gain a complete understanding of your consumers. Identity is the core of a successful marketing campaign and we work closely with you to make sure you implement the right data for your needs.
The benefits of working with Tapad:
- Understand your identity-driven data, unmask the value of cross-device data.
- Cross-device technology helps you market to consumers based on their interests, passions and behaviors.
- Reach the consumers you want with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control.
- We integrate across all industries ranging from: Agencies, Brands, Auto, CPG, Finance, Retail, Publishers and more.
Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour
This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution
Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns