Tapad is the leader in recognizing consumers across all their devices

  • Our proprietary device graph is an identity management solution that helps our clients better deliver advertising to their ideal audience at the appropriate time on the right device yielding higher ROI.

  • You will gain a complete understanding of people. We work closely with you to make sure you implement the right data for your needs. 



Did you know that the average consumer:

  • Owns 4 connected devices
  • Uses 3 devices to achieve one objective
  • Spends 60 hours per week consuming content across devices
  • Moves between screens 27 times per hour

This creates big challenges for advertisers and agencies:

  • Lack of accurate, actionable data
  • Siloed reach resulting in inefficient media spends & often to the wrong device
  • Limited or incomplete attribution

Tapad cross-device attribution solves these challenges by:

  • Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
  • Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
  • Providing accurate measurement to help you strategically refine campaigns

Our Partners


What our customers are saying:


"Our anonymized user data is fractured — we can see the conversions happening and what device they happen on, but there are a lot of journeys that don’t seem to convert and make it appear like we’re wasting our marketing budget when we know that’s not the case. Our team implemented an extremely rigorous vetting of the leading cross-screen technology vendors.

We knew that by taking this outside of just our own logged-in user data, we would probably have to make a compromise on accuracy if we wanted scale, or compromise scale if we wanted accuracy, especially considering how much we think about privacy.

We were surprised to find a complete package, but the Tapad Device Graph™ won out on scale, accuracy and privacy; making our choice of partners very clear."

Helene Cameron-Helso

Senior Manager of Ecommerce Analytics at Hotels.com

Ready to reach your consumers across any device they use, without sacrificing privacy?