Tapad is the leader in recognizing consumers across all their devices
- Our proprietary device graph is an identity management solution that helps our clients better deliver advertising to their ideal audience at the appropriate time on the right device yielding higher ROI.
- You will gain a complete understanding of people. We work closely with you to make sure you implement the right data for your needs.
Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour
This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution
Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns