Global shifts in digital behavior are bringing Addressable TV and the notion of household strategies to the forefront for marketers. Watch the timely discussion below around the power of coupling Addressable TV devices with identity resolution in a changing landscape. As use cases for consumer data continue their regulatory evolution we’ll uncover ways to leverage privacy-safe, scaleable insights in time for holiday shopping season- starting with the most engaged platform of the year.
Moderator Chris Feo hosts Roku’s Youssef Ben-Youssef and our very own Ajit Thupil.
Watch the conversation here: