Everyone's Gone Remote 🏡 (North America)

➡️ 📶 💪
All Signs Point to Increased Connectivity

Throughout March, mandatory stay-home policies for work and school across North America had a dramatic impact on time spent across internet-connected devices in the home. Tapad’s billions of real-time signals fuel the data we use to build our graph, allowing us to aggregate and share user trends as they develop so you can better understand the changing habits of your audience. And the trends, they are a-changin’.
*Analysis is based on internal event level data from 3/2-3/5, 3/16-3/18, and 3/23-3/25.




🤳 👯 💯

Smartphone is Still Your Side Piece
There was no surprise to the change in mobile activity due to the shift to at-home life, with users continuing to passively engage with their phones — up an average of 20% throughout all dayparts.

🖥 📱 👌
Desktops and Tablets Still Have Game
Tablet and desktop activity had huge gains during key work and school hours of 6am-2pm, up 34% and 22% respectively; and desktop even held onto those increases overnight.

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👩‍💻 🍪 🔥
Cookies are Still Dropping Like They’re Hot
Web cookies are up an average of 16% throughout all day parts as users spend timeacross devices searching and consuming content via browsers.

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📺 🚣 🤸
I Stream, You Stream, We’re All Streaming All the Time
CTV activity is soaring, as users are kicking off their days with 60% more streaming activity on connected devices.
With people not working, or shifting work hours, late and overnight activity increased almost 40%

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👋👩‍💻💬More Activity, More Opportunity.

Users are logging onto more devices and browsing more content at home than ever before. From desktop to newer streaming platforms, it pays to know where your consumers are engaging online.

Want to know more? Check us out at tapad.com/identityvisual or contact sales@tapad.com

¹IAB proprietary research, March 2020
²The Trade Desk internal data, Feb-March 2020
³IAS, Streaming Wars Wave 2: The Impact of Stay-at-Home Behaviors on CTV, April 2020

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