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All Signs Point to Increased Connectivity
Throughout February and March, mandatory stay-home policies for work and school across the Asia Pacific region had a dramatic impact on time spent across internet-connected devices in the home. Tapad’s billions of real-time signals fuel the data we use to build our graph, allowing us to aggregate and share user trends as they develop so you can better understand the changing habits of your audience. And the trends, they are a-changin’.
*Analysis is based on internal event level data from 2/3 - 2/5 and 3/16 - 3/18.
Desktops and Tablets Still Have Game
Tablet and desktop use saw big gains, up 14% and 20% respectively, during peak work
and learn hours.
Cookies Continue to Thrive
Web cookies are up an average of 15% throughout all day parts as users increase activity across devices searching and consuming content.
Activity on gaming consoles is up 24% in the first part of the day and more than 14% overnight, where a lot of users stream content on OTT apps.
More Activity, More Opportunity.
Users are logging onto more devices and browsing more content at home than ever before. From desktop to newer streaming platforms, it pays to know where your consumers are engaging online.