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Understanding the Digital Consumer is hard: 

  1. Actions that define the traits of one consumer are spread out among a constellation of devices. That includes desktops, laptops, phones, tablets – even gaming consoles and connected TVs.
  2. People constantly shift between devices – up to 27 times an hour – from work time, to study time, to playtime. 
  3. Consumers express different aspects of their personality on different devices. For example, they may engage with entertainment on a personal iPad then perform work-related tasks on a laptop.
Download our eGuide and learn how to gain a clearer picture of a consumer’s digital identity by connecting the dots between interactions and touch points.