The future of identity is uncertain, and the idea of relenting the third-party cookie feels bleak, but there is still light on the horizon.
Tapad's Chris Feo and Group M's Krystal Olivieri kick the series off by discussing how agencies are preparing themselves and their clients for what's to come. They'll unpack the challenges of educating customers while pivoting media strategies at the global level, and why agencies should be excited about the future for our industry.
Listen to the conversation here:
Download Audio: M4A
