Learn How To Determine Precisely What Impact Mobile Is Having On Your Media Buys
- Monarch began to see improved mobile advertising results with its ad delivery partner, Flashtalking.
- The Tapad Device Graph™ was combined with Flashtalking’s probabilistic device IDs to build a complete graph of the airline’s digital audience.
- This graph has become a critical tool for Monarch’s marketers as they leverage Flashtalking's platform for multi-touch attribution.
Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour
This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution
Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns