Tapad is described on its website as ‘a global leader in digital identity resolution solutions’. This technology enables brands and agencies to, amongst other things: unify consumer activity (cross device), manage ad frequency and suppression, retarget users, perform accurate attribution, and map the customer journey. We caught up with Director of Engineering Andressa Kalil to ...

OpenX has lifted the lid on a targeting solution it claims will offer people-based advertising opportunities outside of the industry’s walled gardens such as Facebook and Google. Dubbed OpenAudience, the supply-side programmatic player claims the new offering is powered by proprietary data assets and is supplemented by data partnerships with partners such as LiveRamp and ...

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from 2017.Smartphone advertising now represents 51% of all UK digital ad spend, up from ...

Developing a relationship between your customers and your company is a crucial part of finding success as a business. Perhaps the one accomplishment for a business that trumps all else—even more than bringing on a new customer—is creating a lifelong, loyal customer who loves what your company does and supports you through not only buying ...

Everyone knows that it’s important for businesses to have a clearly defined brand. In the modern world, the personal brand has become just as important, and many professionals are trying to build up their public reputation, expertise and industry authority. In the digital age, there are many different methods and channels you can use to ...

Tom Rolph, VP EMEA at Tapad, says that ad-sponsored streaming services can be successful if they can deliver a higher quality viewer experience than other streaming services. Last week, Hulu, the streaming service acquired by Fox and now owned 60 per cent by Disney, announced it will be regularising its ad ...

APRIL 17, 2019 Tapad's SVP of Identity shows us how marketers might communicate seamlessly through emerging channels like voice, the smart home, and, yes, podcasts ...

And what today’s tech savvy women in marketing can glean from them Published on AdWeek on March 28, 2019. Written by Preethy Vaidyanathan. ...

By Martech Advisor A day to celebrate womanhood! From being a national holiday to being ignored altogether, International Women’s Day (IWD) has become a day all about us, women. It began back in 1909 in New York and went on to become a part of Austria, Denmark, Germany, Switzerland, Russia, United Kingdom, France, and eventually ...

by AdExchanger // Friday, March 15th, 2019 – 12:06 am “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Preethy Vaidyanathan, chief product officer at Tapad For years marketers asked, “How do we get more data?” Now ...