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  1. According to one study, 63% of people wish brands would treat them like a friend instead of a consumer.
  2. Personalized ads are perceived as more engaging, educational, time-saving and memorable than general ads.
  3. To reap the rewards of personalization, your business must understand prospects and customers across different devices and marketing channels.
Download our eGuide and learn how to reach a wider audience with more relevant messages to drive engagement with your consumers.