

Did you know that the average consumer:
- Owns 4 connected devices
- Uses 3 devices to achieve one objective
- Spends 60 hours per week consuming content across devices
- Moves between screens 27 times per hour

This creates big challenges for advertisers and agencies:
- Lack of accurate, actionable data
- Siloed reach resulting in inefficient media spends & often to the wrong device
- Limited or incomplete attribution

Tapad cross-device attribution solves these challenges by:
- Unifying a person's digital life across devices, creating a holistic understanding of interests, behaviors, ad exposure and actions
- Reaching desired consumers with pinpoint accuracy, maximizing efficiency of media spends and gaining total ad-delivery control
- Providing accurate measurement to help you strategically refine campaigns
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