Adapt with Tapad

We provide the world’s leading digital cross-device graph

By creating not only the first, but the most robust global cross-device digital identity graph on the market, Tapad has partnered with brands to maximize their digital marketing investment for years to come. The Tapad Graph enables marketers to identify a brand customer or related household across multiple devices, unlocking key use cases across programmatic targeting, media measurement, attribution, and personalization globally.

Enabling a better understanding of the consumer decision journey

We enable brands, agencies and platforms to unlock results

Target and measure

Connect with consumers across devices with a better understanding of touch points

Reach and scale

Reach consumers across more digital IDs and scale to new, undiscovered prospects

Data enrichment

Amplify your current data sets with net-new devices for extended reach

Personalization

Customize your messages across paid, earned, and programmatic efforts

As your partner, we make The Tapad Graph work for you

Tapad works with brands, agencies and platforms to ingest device identifiers from their platforms or data stacks, expanding their graph with new devices at a household or individual level.